RL (Reduce Lines) Serum
RL )Reduce Lines) Serum reduces the appearance of lines and photo-ageing as well as reinvigorating the complexion.
RL (Reduce Lines) Serum
RL )Reduce Lines) Serum reduces the appearance of lines and photo-ageing as well as reinvigorating the complexion.

RL (Reduce Lines) Serum

$205.90 Sale Save


Our premium 'face lift' serum contains the finest possible ingredients at the highest possible concentrations.  This is the perfect antidote for anyone looking for anti-ageing solutions without harsh synthetic acids.


  • Highly effective, medicinal grade plant extracts reduce appearance of fine lines and photo-ageing.
  • Reinvigorates the complexion.

Back story of Robin's "liquid gold"
David made a private ‘Robin Lyons’ serum in early 2007. He told Robin, “This liquid gold contains the finest possible ingredients at the highest possible concentrations. But - it will always be only just for you, as a few of the ingredients are well over $400 per kilo for me to buy. This would simply make it far too expensive to ever make this available for retail sale."

Robin's friends noticed the difference in her skin when they next saw her and wanted some RL Serum too. So did others as the story spread. But David wouldn’t release it as he said the ingredients were far too costly.

It took a campaign by customers over the next year to persuade him. And this legendary Serum became available to all.


  • Styrax – relaxes facial muscles, soothes and calms, activates skin repair.
  • Rosehip - rich in Trans-Retinoic Acids that improve the look of ageing, repair sun damage, restore tone and elasticity.
  • Myrrh - repairs damaged skin; is specific for the treatment of wrinkles and lines. Helps skin cells resist early skin cancer changes.

"My skin has changed significantly since using it and definitely looks younger."
See more reviews below.

  • Always apply Simplicité Serum Concentrates twice daily as the first step before Face Oil and nutritive moisturisers.
  • Mix RL (Reduce Lines) Serum and Toning Lotion in hand, rub hands together and massage Serum over face, neck and décolletage.
  • Tip: also apply RL (Reduce Lines) Serum under Citral Firming Mask and the Plant Nutrient Mask for your skin type to infuse nutrients into skin and obtain even more beneficial results.

Rosehip (Chile), Evening Primrose, Jojoba (Argentina), Hazelnut (Turkey), Apricot Kernel (Australia), Sage (Spain), Cajeput (Australia), Myrrh (Senegal), Mandarin (Australia), Rosewood/Ho Wood (Korea), Chamomile (Italy), Benzoin Styrax (Indonesia)

Bold denotes nutritive, active herbal ingredients. These are either certified organic or wild-grown. We freshly make all our plant extracts in our laboratory. We don’t use lifeless, dried powdered herbs to make our extracts. 

Preservative free. Naturally stable for three years due to high antioxidant levels and a caring passion for what we make. 

Customer Reviews

Based on 29 reviews
Face serum

I use this daily under my moisturiser to keep my skin supple and my makeup just glides on over the top.

Marie C.
Reduce Lines Serum

I use many Simplicite products and love them all Reduce Lines is the one I use daily it feels so nourishing and my skin just soaks it up.
I am nearly 95 years old and most everyone thinks I am in my eighties.
Thank you Simplicite. Marie Craig

Michelle P.

Gives your skin glow

Glowing complexion

My first time using this serum and wow it’s beautiful. After a few weeks I can really see the difference in my complexion. Most fine lines are gone and my skin looks brighter and fresher. Well worth the little extra in price.

Lynda H.
Essential product for me.

My skin immediately feels hydrated and smooth. I’ve been using this for over 12 months, along with other Simplicite skin care products for my skin type, and my granddaughter always comments that my face feels so soft when she kisses me!

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